CONTENT MARKETING TRENDS AND CHALLENGES
The global content marketing industry is growing and it is getting bigger than ever. More and more companies use the discipline for building long-term strategies based on strong customer relationships, by creating and distributing relevant and targeted content on a consistent basis. In fact, content marketing is projected by PQ Medias’ Content Marketing Forecast to turn into a $300 billion industry by 2019.
To learn more about what is driving the evolution we have conducted a content marketing questionnaire survey among 200 small, medium and large sized B2B and B2C companies.
In this white paper, we will analyze and cross-reference the results to identify current content marketing trends and challenges, and to pinpoint differences according to company sizes and industries.